A data-driven media installation at PNC Bank

The Tower at PNC Plaza was designed to be the greenest office tower in the world. Yet none of the wonders of this LEED Platinum building were going to be visible to its occupants or passersby on the surrounding Pittsburgh streets. PNC looked to ESI Design to change that.

ESI designed The Beacon, a data-and-light media installation that soars more than 24-feet through the atrium lobby, with each of its 32 levels representing a floor of the tower.

The Beacon interprets data from the building’s advanced green systems and the external environment. Then, using 1,584 liquid-crystal polycarbonate panels, each backed with a grid of low-resolution LEDs, it translates this data into ever-changing patterns of light, color and sound.


Interaction Design Lead



Final Experience