The Barclays LED Display on 745 7th Avenue has been an original fixture in the Times Square landscape. In 2017, Barclays Marketing and Real Estate teams reached out to ESI Design to upgrade the hardware, software, and content to reflect the fast-paced nature of the finance industry and the innovation brimming within Barclay's brand.

Role

Interaction Design Lead

I led the UX Design for the data-driven modes, including user-generated content and two financial modes, and the development of the custom Content Management System, which powered content and scheduling.

Press