Led UX design of multiple digital experiences to reinvigorate eBay's brand at their new Welcome Center in Silicon Valley
When eBay spun off PayPal, the company wanted a new, forward-thinking approach to its brand identity. eBay engaged with my team at ESI Design to create a central building called Main Street on its Silicon Valley campus that would serve as the company’s new front door.
Main Street welcomes employees and partners into a stylish, media-rich setting that captures the intense pulse of eBay’s business. It also provides much-needed flexible, well-equipped spaces to host meetings, conferences, and events.
User Experience/Interaction Design Lead
I led the UX design for each digital experience in the space, including the data visualization experience that stretched over a Multi-Touch Wall and immersive LED Columns in the Lobby, a 55-foot LED Iconic Display in the Main Hall, and even the AMX panels that connected the hardware and software.